The project

At the origin of the brand

The collection has been created based on our expertise as distributors and feedback gathered from customers at our own ‘Haute Parfumerie’ retail location called ‘Le Bistro de la Beauté‘ in Annecy in France:

There are so many brands today, yet the perfumes all look the same, my perfume doesn’t last as long as it used to,

I appreciate personalized advice and being told about the precious ingredients contained in the fragrances,

I would like to find a rare, high-quality fragrance that reflects who I am and has a noticeable presence,

I prefer to pay more for a fragrance that gives me an emotion,

What is genuine ‘niche perfumery’? What criteria have to be met to belong to this category?

I don’t wear the same perfume depending on the season and the circumstances.

Our creative philosophy

A creative direction that frees itself from fashions and trends, exploring the great olfactory families and the finest materials to create timeless fragrances…that never go out of fashion!

A demanding craftsmanship

Like a haute couture gown, Les Indémodables perfumes reflect exacting craftsmanship. Woven with threads of rare and creative olfactory notes -such as the ‘Grands Crus’ natural extracts developed at their laboratory- they embrace the skin like a precious stole delicately edged with memories and emotions. They are the ultimate adornment, the invisible accessory that unveils the true personality of the individual. This is what makes them unique, distinct.
The result of meticulous work, the assembly of rare raw materials is shaped by the skilled hands of the perfumer. Each note is a pearl, each accord is an embroidery, and together, they create an olfactory symphony that dances on the skin and lingers over time. The pleasure of the materials is revealed in every movement, a signature of timeless elegance.

The parallel between the fashion and perfume worlds

Valérie recognized this parallel between the fashion and perfume worlds, and so created her collection to offer clients the possibility of crafting their own ‘olfactive wardrobe’.
Beginning with the essentials necessary to any wellthought- out olfactive wardrobe, Valérie and Antoine conceived fragrances built around the great olfactive families that gave birth to the grand classics. Paying homage to the roots of perfumery without falling into the trap of imitation, they dusted off compositional codes of the great olfactive families, playing with an overdose of precious ingredients, or with unexpected combinations, while never betraying the foundations of these olfactive compositions.

The olfactive wardrobe

Choosing one’s perfumes is like putting together one’s ideal wardrobe: it starts with the classics made from the best-quality fabrics, the articles with which one cannot go wrong, crafted and cut so that they are untouched by time and trends These are the same assets that the well-informed perfume lovers hope to find in the fragrances they wear.